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Posts tagged: Install Referrer

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Mobile App Analytics

How to track Google Play installs from website UTM parameters

12 min read

Written by: Jonathan Reis on Aug 26, 2026

Pass one UTM campaign from an institutional site to an app landing page, Google Play, and Android's Install Referrer without joining people across analytics projects.

UTM Tracking Google Play Install Referrer Android Mobile App Analytics Attribution

Product Marketing

How to launch an app on Reddit with organic engagement and honest measurement

10 min read

Written by: Jonathan Reis on Aug 14, 2026

Prepare a community-specific app showcase with a native creative, compliant direct store links, readable QR codes, optional campaign metadata, and measurement that does not overclaim attribution.

Reddit Product Launch Community Marketing UTM Tracking QR Codes Install Referrer Indie Apps